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主题：营销策划大师们：请别在忽悠企业了

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陈新民

营销策划大师们：请别在忽悠企业了
[折叠]
作者：陈新民

在我随身携带的记事本上，三年前就记下了中国十大营销策划大师（专家）：叶茂中余明阳陈国庆梁中国苏沛德等的名字。其中，叶茂中大师的一句“没有创意，去死吧！”，使我印象深刻，我也经常在各类媒体上，看到叶大师的名字和形象；而这句话在当时，使众多大中型企业为之振奋，并使众多企业谱写了历史的新篇章。这些大师们，为中国企业的振兴和发展，可谓功不可没。但是，现在我要说：营销策划大师们，请别在忽悠我们的企业了！不要再拿营销策划做广告营销，品牌营销，市场营销的幌子，而大谈特谈广告营销，要做就做公关营销吧！

2008-2-04 18:23 回复此发言

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